The end of Prohibition meant a new life fpr the Atlas Brewing Cpmpany.
As a marketing tool they contracted with Pennsylvania Airlines to deliver a first shipment of their brew to the Nation's
Capitol. This photograph shows the beer being off loaded from the airplane at Washington D.C. This shipment of beer was to
be a gift to each Congressman who voted to repeal the Volstad Act. The photo was taken April 7, 1933 .
High School Boys Cooking Class offered through the public schools in
Northern Minnesota in 1938 were to teach boys the basics of cooking in preparation for camping trips to the North Woods and
as future husbands. Note the cutesy aprons.
Wonderful Russell Lee FSA photograph taken in 1936 of the
Brazos Fish Market located in Waco, Texas. Lee often used signs & advertising to help capture the moment in his
classic images from the Depression Era. Note the Budweiser and Faust Beer advertisements along with Coca-Cola. This
photograph was originally printed from negative.
The Eaton Rancho on 12010 Ventura Blvd, in Studio City, California.
According to a reliable source you could get 1/2 chicken, whipped potatos, vegetable, chicken gravy, biscuit, apple butter
with dessert for $1.00 in 1937!
Vendor for Wainwright's Eskimo Pies takes a welcome break from hocking
the ice cream at a local carnival in Donaldsonville, Louisiana in the 1930's. The hard times of the Depression in
a poor state like Louisiana made for a tough job especially in the hot summer sun.
A cross roads store, bar, "juke joint", and gas station in
the cotton plantation area of Melrose, La. taken in June 1940 by the FSA. Photograph shows sign on left building:
Frenchies Beer Garden; above porch: Frenchies Bar. Note Jax Beer sign on roof and Regal Beer sign on left along with
Nehi and Hires Root Beer signs.
Image of children gathered around a Good Humor Ice Cream truck in the
1920's. In 1920, Harry Burt invented the Good Humor Ice Cream Bar and patented it in 1923. Burt sold his Good
Humor bars from a fleet of white trucks like this equipped with bells & uniformed drivers. Good Humor is still sold
today under the Breyers label.
The Highland Park Fountain & Pharmacy is a Dallas tradition since
1912. The pharmacy and fountain are still operating today at this original location at Knox-Henderson and Travis.
This photograph shows a soda jerk at the counter in 1926. The fountain continues to serve grilled cheese sandwiches
and burgers as well as hand dipped chocolate sodas.
Sivils Drive In and Car Hop located in both Dallas & Houston Texas
during the 1940's and 1950's. Sivils Drive In was featured in Life Magazine on February 26, 1940. Especially
known for the roller skating car hops, 500-car parking lot, satin uniforms designed by Mrs. Sivil herself, and a dance floor,
it served only Carta Blanca Mexican Beer.
Sivils hired and paid one lady to hire and oversee the carhops.
The carhops worked for tips only and had to pay a stipend to the overseer. The girls wore short, short skirts and roller skated
around the parking area. When a car pulled into the lot a man in a tower above the cafe would broadcast the parking
spot. A carhop would come to the car and place a card with her number on it on the windshield. When a car wanted
service, the driver would flash the headlights and the lookout would announce the parking area and the carhop's number.
They also had a small outdoor dance floor and juke box.
Charles Walgreen opened his first pharmacy on Chicago's South Side
in 1901. By 1920 Walgreen's Stores numbered 525 and the soda fountains were an important revenue source. Walgreen
employee Ivar Coulson invented the malted milkshake in 1922. The shake came along with a glassine bag containing 2 vanilla
cookies. The demand for the drink created long lines at the Walgreen soda counters. The fountain became so important
to the company they opened an ice cream factory and a bakery to supply the stores with quality products. This promotional
photograph was taken in a Chicago store in 1925.
Nostalgic photograph of working men enjoying a beer at the Hotel Bar
in Shartlesville, Pennslyvania in 1945. The old Hotel was still open until recently but may be closed now. This
photograph was part of the Standard Oil of New Jersey Photographic Collection which documented the transportation industry
in the United States in the WWII era.
The young pin-curled model is stiffly posed for her first bite of Yates
Chili, the Webb City, Missouri, local brand. Mother dressed the model in her finest starched party dress, just for the
photograph. Could she be trying to figure out how to get that bite of chili into her mouth without spilling on her dress?
Especially if Mom is behind the camera watching every move! Great advertising photo.
Image Archives USA * 60 1st Street * P.O. Box 849 * Friday Harbor, WA* USA * 98250 Phone: (360) 378-9193
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