Wonderful Russell Lee FSA photograph taken in 1936 of the Brazos Fish Market located in Waco, Texas.  Lee often used signs & advertising to help capture the moment in his classic images from the Depression Era.  Note the Budweiser and Faust Beer advertisements along with Coca-Cola. This photograph was originally printed from negative.

Coca-Cola Banquet with a giant coke bottle as a centerpiece was probably held for Coca-Cola Bottling Plant employees in Tampa, Florida in the 1940's.  

Nostalgic scene in this 1920's photograph of a hotel called the Dreamboat located somewhere in the South.  Great signs are prominent advertising for Royal Crown Cola, Coca-Cola and 666 Cold & Fever Tonic (Walgreens).

Joe Louis, born in Alabama, moved to Detroit when he was twelve. With a friend's encourgagement, Louis used his weekly fifty cents for violin lessons to rent a locker at Brewsters Gym, where he developed an athlete's physique and a competitor's instinct. Coming off a strong showing in the 1934 Golden Gloves final, he attracted a manager & trainer who thought he could be a World  Champion Boxer. The rest is history.

Historical USDA photo of a black woman jitter-bugging in a juke joint on Saturday afternoon in Clarkdale, Mississippi in November 1939.  Photo by Marion Post Wolcott.

Photo of the Charles A. Taylor Bop-City Musical Revue held in Dallas, Texas in 1960's at The State Fair Of Texas.